Jillian Nalezny - TeenNick typography rebranding

https://www.newscaststudio.com/2019/01/23/teennick-branding/

TeenNick is changing the look of their typography to appeal to the Gen Z kids or tweens. The type is stretched out and has various weights that change with animation. Apparently this is supposed to represent teenagers in a fun and playful way. I think this is an interesting concept because I never thought of typography representing people or a specific demographic. It is also interesting that they are targeting kids creatively, hoping that they will relate to the network.