Overall, Chapter Opener looks busy. The use of the photo does not work because it’s forcing the use of all these transparent boxes that make the layout look busy. I see this as a 2 color design (PMS Yellow + Black). I’m not sure if that was the intention by the designer. Text is too close to the outer trim and could get cut off during press. Keep text at least 3/8” to ¼ ” away from trim.
Layout 1: Chapter Title line spacing is too much, tighten there. – “What You Will Learn” section and the bulleted text should be treated as the section chapter organizer. They should hang together better. The use of yellow is unreadable, add black or red to the yellow. The black box transparency is hard to read. Bullets should be grounded with the first line of text, center North/South. Text entries are very faint and is hard to read. Make the background black denser. --Timeline is organized well but takes up too much real estate on the page. The icons seem redundant and add too much depth. The years could be closer to the rule, the rule is too strong and your eye just goes to that horizontal rule when looking at the page. Text entries are too tiny and unreadable. Redesign the timeline so the years work better with the text and rule, also use less depth. -- On the RECTO page, move Chapter number to the VERSO page closer to the Chapter Title. -- Video feature seems like an afterthought placed there. Is this an overall Chapter feature? If so, I would hang it closer to the chapter title. When is this video going to be used by the student, before or after or during the reading of the chapter? Placement is important depending on when it will be used. – Essential Question section is the second most important set of information after the Chapter Title. The head “Essential Question” is less important then the actual question. – Not sure what the Focus on Writing section is supposed to be. Is this a special activity or feature that is read before the student reads the chapter text?
Layout 2 is more successful. More information to come on that.
Layout 2 is more successful then the first one. The use of the grid is clear. Again, allow space from text to outer trim. Line up the photo of the miners so it top aligns with the A head. Adjust yellow, it’s hard to read against white.
Layout 3 digital screen. Title treatment, leading between lines needs to be tightened up a tiny bit. Think about how this title would look if there were 6 words in the title. The white box overprinting the image can be a denser white to make it easier to read type. Yellow title is hard to read. Yellow needs to pop more.
Layout 4 digiral screen is more successful then the print layouts. Not too crazy about the faded gray box. I would keep it solid gray. Yellow hanging indent looks inconsequential. Actual question should have more emphasis. Enlarge the question itself and put less impact on the label.
Overall, Chapter Opener looks busy. The use of the photo does not work because it’s forcing the use of all these transparent boxes that make the layout look busy. I see this as a 2 color design (PMS Yellow + Black). I’m not sure if that was the intention by the designer. Text is too close to the outer trim and could get cut off during press. Keep text at least 3/8” to ¼ ” away from trim.
ReplyDeleteLayout 1: Chapter Title line spacing is too much, tighten there. – “What You Will Learn” section and the bulleted text should be treated as the section chapter organizer. They should hang together better. The use of yellow is unreadable, add black or red to the yellow. The black box transparency is hard to read. Bullets should be grounded with the first line of text, center North/South. Text entries are very faint and is hard to read. Make the background black denser. --Timeline is organized well but takes up too much real estate on the page. The icons seem redundant and add too much depth. The years could be closer to the rule, the rule is too strong and your eye just goes to that horizontal rule when looking at the page. Text entries are too tiny and unreadable. Redesign the timeline so the years work better with the text and rule, also use less depth. -- On the RECTO page, move Chapter number to the VERSO page closer to the Chapter Title. -- Video feature seems like an afterthought placed there. Is this an overall Chapter feature? If so, I would hang it closer to the chapter title. When is this video going to be used by the student, before or after or during the reading of the chapter? Placement is important depending on when it will be used. – Essential Question section is the second most important set of information after the Chapter Title. The head “Essential Question” is less important then the actual question. – Not sure what the Focus on Writing section is supposed to be. Is this a special activity or feature that is read before the student reads the chapter text?
Layout 2 is more successful. More information to come on that.
ReplyDeleteLayout 2 is more successful then the first one. The use of the grid is clear. Again, allow space from text to outer trim. Line up the photo of the miners so it top aligns with the A head. Adjust yellow, it’s hard to read against white.
Layout 3 digital screen. Title treatment, leading between lines needs to be tightened up a tiny bit. Think about how this title would look if there were 6 words in the title. The white box overprinting the image can be a denser white to make it easier to read type. Yellow title is hard to read. Yellow needs to pop more.
Layout 4 digiral screen is more successful then the print layouts. Not too crazy about the faded gray box. I would keep it solid gray. Yellow hanging indent looks inconsequential. Actual question should have more emphasis. Enlarge the question itself and put less impact on the label.
Layout 5 No additional comment.
Layout 6 & 7, similar comments as Layout 4.