Textbook Remix First Spread - Alina Rudnick
For this project I was a bit weary as formatting spreads is something I find fairly challenging to do as I'm not always sure what to do with the spacing. I aways think of "going west" meaning the wild west so I tried to make my color palette draw from that kind of idea. I also wanted to have a mix of some organic as well as geometric forms in my spread as to not make it look too cluttered or too awkwardly spaced with all of the geometry. I chose a more organic, sketching font like dummkopf because it seemed to flow naturally without looking too bulky and fit the main image nicely. I went with Benjamin Franklin for the headers as they seemed to fit the wild west, sort of wild theme but was still bold and legible enough. For the words in smaller print, I used gotham black in order to keep the spread from looking too crazy art direction wise, and to increase visibility on text that is smaller than the rest. I added a small dividing line as well for when the two spread separate. Something I'm not too happy with is that there seems to be very little room for white space in this. At first everything was looking good but the more things I had to add, the less space and the more cramped things started to look. I would really appreciate feedback as these types of design assignments are not my strong suit. Should I add more? less? should I increase the canvas size? I need more guidance on this one than the previous project.
I deeply appreciate your questions and reflections on this. You might consider replacing Benjamin Franklin type choice with a lighter serif or a light sans serif. These might be Gotham Book or Light, Din or Helvetica, Helvetica Round or another face that is a regular, book or light weight with an x-height that is similar in size to Gotham. Type running across the inside margins and binding won't read and will be cut off so work around that; this applies to the Video treatment, "What you will Learn," and the Sections placement. Consider dropping the painted background behind the Sections but keeping that treatment for the images. Or make the background much lighter in color so it is not in competition with the images. Try focusing on hierarchy; not everything needs to be strong. Try to set up a grid so there is alignment across the page top to bottom where different sections are in alignment. The Essential Question probably does not need a solid color (event black) behind it to allow the page have strong presence but not have different parts compete for attention. If this is not clear, just let me know. It might be easier to understand. Terrific effort, don't give up!
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